Our aim with Dizzee has always been to captivate fans and embrace bold ideas. This strategy resulted in him gaining over 100,000 Instagram followers within a year. To promote his UK arena tour, we organied several pop-up events. In Cardiff alone, over 1,000 fans gathered, filling the bay with supporters as far as the eye could see. We replicated this success for 'Don’t Take It Personal' by hosting album signings and shopping centre pop-ups at iconic locations like the Bull Ring in Birmingham. We didn’t stop there. On a whim, we filmed some content with Dizzee about the price of chicken wings, which quickly turned into a viral moment.

Building on this momentum, we organised a last-minute collaboration with Morley’s, where Dizzee handed out 10 wings for £1 to his fans in celebration of his album release, with queues stretched all the way down Brick Lane. As a result, the album achieved multiple chart positions, including number 1 on the independent album chart, topping the UK hip hop and R&B charts, and reaching number 27 on the overall chart in a week where we were up against heavyweights like Usher and Kanye West.

Throughout these campaigns, we shot and edited all content ourselves, ensuring it aligned with Dizzee’s creative vision every step of the way.

For Kojey's debut album, our goal was to establish him as an artist who prioritises his fans. To achieve this, we crafted a campaign that put fans at the forefront. One standout element was the bespoke campaign for the single ‘Payback’, which centred on giving back to the fans. This included free champagne at various locations and a meet & greet with Kojey and Knucks.

Throughout the album rollout, we also hosted parties that have since become synonymous with Kojey’s brand. Maintaining a personal connection to Kojey was crucial, so we included a pop-up shop at Boxpark, Shoreditch. This tied the album release to his last job before becoming a full-time artist, adding a personal touch to the rollout.

By integrating these elements with strong social media support, we successfully positioned Kojey as an artist who genuinely values his fans. This approach led to the album reaching #11 on the Official Album Charts and securing the #1 spot on the hip-hop and R&B charts.

Working on Sam Ryder’s Christmas campaign was a challenge we eagerly embraced. Despite joining late in November, we quickly integrated our approach with Sam’s team and Amazon, aligning with existing plans while bringing our own expertise to the table. Our objective was to propel Sam’s Amazon exclusive single ‘You’re Christmas To Me’ into the Top 10.

To achieve this, we supported Sam and Amazon in executing unique activations, such as the Grotto bus, and organised a week of pop-up busking sets with 2-3 locations each day. This was complemented by a vigorous on-and-offline campaign.

Through our collaborative efforts, we exceeded the Top 10 goal by creating a competitive chart battle between Sam and Wham! The final week culminated in a countdown to midnight multi-platform live stream on Facebook, Instagram, TikTok, and YouTube. Ultimately, we secured the #2 spot on the Official Christmas chart, which was a big success considering it was an Amazon exclusive.

We began working with Say Now about a year ago, just before the release of their single ‘Bitch Get Out My Car’. Since then, we’ve worked closely with the band to make sure their social media feels true to each of their individual personalities, while still presenting a strong, unified group identity. In just 10 months, we’ve seen impressive growth across all their platforms including an increase of 120K followers on Instagram and 115K on TikTok.

With Say Now, our focus has been on staying reactive: tuning in to what’s resonating with their audience and adjusting our strategy regularly. From the start, the goal has been to strike the right balance between trend-driven content and authentic, personality-led posts, without ever losing sight of their artistry.

We’ve had the pleasure of working with Jamie Osman and Tom Hollings on their podcast, They Think It’s All Sober, for just under a year. Their podcast dives deep into the challenges of addiction and alcoholism, while shining a light on the inspiring journeys of their guests who have overcome adversity. In a short time, they’ve built a strong, respected voice within the sober community.

When we came on board, our goal was clear… to help them shape a social strategy that would grow their audience and boost engagement. In just the first six months, we saw some amazing results such as our Instagram followers grew by 65%, with an engagement rate of over 6%. TikTok also saw huge growth, with a 74% increase in followers and an similar engagement rate. As their platforms continue to grow, our mission remains the same: to nurture that growth in a meaningful, authentic way, while fine-tuning our approach as we go.